Email marketing in South Africa: how to set it up and make it work

The average SA ecommerce conversion rate is 1.5%. Cart abandonment hits 83.5%. Here is what good looks like by industry and what moves the numbers.

.co.za domains cost R89 to R150 per year. Hosting depends entirely on the platform. Here is what to actually pay for and how to avoid the registrar traps.

SA care plans cost R500 to R5,000 per month. Here is what you should pay for, what is a rip-off, and what your platform actually needs.

76% of people who do a "near me" search visit a business within 24 hours. Here is how to rank in the SA local pack and what to fix in your Google Business Profile.

LinkedIn Ads cost R20 to R60 per click in South Africa, six to ten times more than Meta. Here is when that premium is worth paying.

TikTok has 29 million adult SA users. Here are the real costs in rand, what results look like, and when it makes sense to run ads.

The wrong web designer costs you twice. Here are the questions SA founders should ask before signing with anyone.

WordPress powers 43% of the internet. Webflow is growing faster than any platform in its class. Here is how we actually decide between them for SA businesses.

26 million South Africans use WhatsApp every day. Here is how to turn that into a real marketing channel for your business, from setup to broadcasts to click-to-WhatsApp ads.

SA checkout abandonment sits at 83.5% — well above the global average. Your payment gateway choice is a bigger factor than most founders realise.

Most SA founders focus on cost per click. The real money is lost elsewhere. Here is exactly what Google Ads costs in South Africa in 2026 and where the budget goes.

Most SA founders waste the first 60 days of an agency relationship because their brief was too vague. Here is what to prepare before the first conversation.

34% of SA consumers are asking merchants to add BNPL. Here is how PayJustNow and PayFlex compare on fees, repayment structure, and which type of store each one suits.

Shopify bills in dollars. Your real monthly cost in rands is higher than the pricing page suggests. Here is the full breakdown for SA stores.

Most SA websites were designed on a desktop and tested on a desktop. Over 79% of your visitors are on a phone. Here is exactly where you are losing them.

Most SA businesses get wildly different quotes for a website. Here is what each tier actually buys you — and where cheap becomes expensive.

Your Google rankings have not changed but your traffic is dropping. Google AI Overviews are the reason -- and most SA businesses have no idea it is happening.

Amazon South Africa is real, it is growing, and SA sellers are already making money on it. But handing your business to a marketplace you do not own is a serious risk. Here is how to think about it.

Spending on ads without proper tracking means you cannot see what is working. Here is the exact setup every SA e-commerce store needs before going live with ads.

South African cart abandonment runs at 75% to 83%, well above the global average. Here is why SA shoppers abandon and what to do about it.

GA4 is powerful but most SA founders look at the wrong numbers. Here are the five reports that actually tell you what is working on your site.

Some websites can be fixed. Others are holding your business back no matter how many patches you add. Here are the 5 signs it is time to rebuild.

Getting clicks on Google Ads but no leads or sales? The problem is almost never the traffic. Here are the structural fixes most SA businesses need.

Most SA website projects overrun because the brief was incomplete. Here is everything to have ready before you speak to a designer or agency.

PayFast and Peach Payments both work well for SA stores. The right one depends on your transaction volume, product category, and growth plans.

Zebra Nature Reserve needed a site that looked premium, worked on mobile, and could be updated by staff without a developer. Here is how we built it on Webflow.

A broken Meta pixel means your ads spend money but cannot learn. Here is how to set it up correctly for SA businesses before you spend another rand.

POPIA applies to every South African website that collects personal information. Here is what it means for your site in plain terms.

Traffic without conversions is wasted spend. Here are the real reasons SA websites do not convert and what to fix first.

Choosing the wrong platform costs time and money. Here is how we make the call for SA founders.